Medialink inc
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“It’s the stuff that our clients are clamoring for,” said Mr. The deal gives MediaLink the ability to tap into UTA’s wide-ranging expertise in different areas such as gaming, sports and music. In the same month announced a deal to buy online sports-betting firm OpenBet. Creative Artists Agency in September said it is acquiring rival agency ICM Partners while Industry watchers have been waiting to see what moves UTA would make given the wave of consolidation in the entertainment industry. The company has also expanded its sports and news talent representation and music practice businesses. UTA, whose clients include singer Demi Lovato and actors Harrison Ford and Seth Rogan, over the past few years has diversified its business to include brand building, podcasts, endorsements, NFTs and esports. Companies, Top Marketers See Value in Part-Time ‘Fractional’ CMO Jobs June 27, 2022.Advertising Week, a Firm That Runs Trade Shows, Is Acquired by an Events-Holding Company June 28, 2022.
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They are also working with advertisers on creating entertainment programming as consumers become harder to reach because of the rise of ad free services such as Talent representation firms have worked with marketers on talent tie-ins and product placement, and are increasingly pairing brands with performers and creators-both A-list celebrities and digital-native personalities.
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Talent agencies’ work in film, TV and music gives them a read on culture that is attractive to brands that want to seem relevant to consumers. The lines between Hollywood and Madison Avenue have blurred over the past few years as talent agencies increasingly work with advertisers. Photo: Pepsi/Kia/Hyundai/BudweiserĪs technology continues to upend the entertainment business, brands are trying to figure out “how to deploy and work with artists in this new world,” UTA’s Mr. WSJ’s Advertising Editor Suzanne Vranica explains how companies pivoted their approach in the lead up to this year’s big game.
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